Are you ready for the biggest marketing secret ever?

Here it is…

No one buys a drill because they want a drill…they buy a drill because they want a hole.

So what exactly does this mean in marketing language?

Simple.

Buyers don’t give a damn about your network marketing company or the products you are selling them…

They don’t care who you company is partnered with or the name of the products…

All they care about is one thing and one thing only…what are they going to get out of being in business with you!

What features and benefits are you going to offer them?

So if you are marketing vitamins, don’t sell the name of the company or the history of the company, sell what the vitamins are going to do for them!

That’s what the people want. They aren’t going to swallow a vitamin every day of their life because it’s made from a crazy, never-heard-of before fruit hidden in the amazon that no other company can get it’s hands on…

No…they are going to take the vitamin for what the vitamin is going to give them…healing powers of some sort.

So when you are talking to prospects about your network marketing opportunity, cut the crap with all the boring stuff and tell your prospect what this opportunity can give them…residual income, time, etc.

This is the biggest lesson in marketing, ignore it, and you will struggle selling anything you try to sell.

Master this philosophy and you will start a frenzy of anxious buyers.

There is a great book out that will help you go much further in detail with this concept, it is an all-time classic marketing book called The Ultimate Sales Letter by Dan Kennedy. You should be able to pick it up at your local book store.

The information in this book will absolutely blow your mind.

 

 

 

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Filed under: Network Marketing Tips and Training

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